# Video: How PointFive Enabled Cloud Cost Ownership for Nubank Engineers (FinOps X Barcelona 2024)

Canonical: https://www.pointfive.co/blog/how-pointfive-enabled-cloud-cost-ownership-and-action-for-nubank-engineers-video

A presentation featuring PointFive co-founder and CEO Alon Arvatz and Nubank's Mike Rosenberg discussing how PointFive helped Nubank's engineering...

By: Alon Arvatz

Published: 2024-12-16

[All articles](https://www.pointfive.co/blog) 

Alon Arvatz  Co-founder & CEO  December 16, 2024  2 min read

## Empowering Engineers at Nubank

PointFive co-founder and CEO Alon Arvatz presented alongside Mike Rosenberg, Senior Director of Engineering at Nubank, to discuss how PointFive helped Nubank maximize cloud investments by inspiring accountability among engineers.

## The Partnership

PointFive partnered with Nubank to enhance cloud cost efficiency across their engineering organization. The collaboration focused on enabling engineers to take better control over their cloud cost efficiency -- moving beyond centralized FinOps oversight toward distributed engineering ownership.

## Key Outcomes

Through the partnership, Nubank's engineering teams gained improved ability to:

- Understand cloud cost inefficiencies  at the level where they could take direct action

- Solve problems faster and more confidently  with the context needed to prioritize optimizations

- Take ownership  of their cloud spending as part of their engineering responsibilities

## About the Session

The session, "How Nubank Contextualizes Cloud Usage Patterns to Empower Engineering Cost Efficiency," was presented at FinOps X Barcelona 2024. For the full account of the challenges Nubank faced, the approach PointFive took to address them, and the outcomes, read [How PointFive Enabled Cloud Cost Ownership and Action for Nubank Engineers](https://www.pointfive.co/blog/how-pointfive-enabled-cloud-cost-ownership-and-action-for-nubank-engineers) .

## Related reading

[All articles](https://www.pointfive.co/blog)

- ### [How PointFive Enabled Cloud Cost Ownership and Action for Nubank Engineers](https://www.pointfive.co/blog/how-pointfive-enabled-cloud-cost-ownership-and-action-for-nubank-engineers)

November 14, 2024 6 min read

- ### [How Nubank made usage optimization a boardroom topic](https://www.pointfive.co/blog/how-nubank-made-usage-optimization-a-boardroom-topic)

July 16, 2026 5 min read

- ### [TIME100 Talks at Dreamforce: Rethinking Cloud Infrastructure for Engineers](https://www.pointfive.co/blog/time100-talks-at-dreamforce-rethinking-cloud-infrastructure-for-engineers)

September 15, 2025 2 min read

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